Justina Wheelock
Executive Producer, Loco Motives Music
The Artist
Justina Wheelock stands at the creative center of Loco Motives Music as Executive Producer, bringing vision, intention, and a lifelong passion for storytelling to every project the label releases. A writer at heart, Justina has channeled her longtime love for the written word into the digital age of musical lyrics. Her pen moves across genres, emotions, and sonic landscapes with equal fluency — giving voice to artists who push boundaries, challenge conventions, and move audiences in unexpected ways.
The Craft
Justina's creative fingerprints appear throughout the Loco Motives Music catalog. Her lyrical sensibility shapes the blues-soaked soul of Indigo Groove Depot, the satirical brilliance of Jay Locke, and the full range of artists the label continues to develop. She builds creative environments where authentic expression thrives and where music serves as both art and conversation.
Her Projects
Justina also steps into the spotlight as a synthetic artist in her own right. Her projects showcase her creative range beyond the producer's chair — offering listeners a direct window into her artistic voice, where lyrical depth meets innovative digital production.
Digital Smoke
A bold, genre-blending project that places Justina's lyrical voice front and center. Digital Smoke moves through moods and moments with the confidence of an artist who has spent years shaping other people's stories and is now fully ready to tell her own.
▶ Stream on YouTube MusicVelvet Moon Archives
Intimate, atmospheric, and deeply felt — Velvet Moon Archives is Justina at her most introspective. The project draws on late-night moods and layered production to create a listening experience that rewards patience and rewards repeat plays.
▶ Stream on YouTube MusicHeartstrings
Heartstrings is Justina's most emotionally direct work — a project that strips away layers to reveal the raw, unguarded voice beneath. Where her other projects explore sonic experimentation, Heartstrings leans into feeling, connection, and the universal language of music that moves people at their core.
The Mission
As the architect of Loco Motives Music's bold artistic direction, Justina Wheelock carries the label's mission forward with every word she writes and every project she produces. Her work reflects a simple, powerful belief — that music with meaning moves people, and people with a story deserve to be heard.
"Music with meaning moves people, and people with a story deserve to be heard."← Back to Loco Motives Music